Genencor® corporate global rebranding campaign

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THE LOWDOWN
Optimistic images of the next generation underscored the benefits of using natural enzymes to enhance products that we use every day, from ethanol to laundry detergent. This B-to-B campaign helped Genencor effectively promote the value that partnering with them could bring to their end customer.
THE HIGHLIGHTS
  •   Industrial biotechnology
  •   Enzymes
  •   Rebranding campaign