Boehringer Ingelheim wanted to position METACAM as a fast, flexible, effective treatment whose dosing can easily be tailored to an animal’s size. Our VETTY Gold Award–winning campaign celebrated the larger-than-life personalities of small dogs to show how precision dosing lets patients shine. We then complemented this campaign with educational materials that help pet owners recognize the signs of canine osteoarthritis and encourage them to talk to their veterinarian about joint pain.
THE HIGHLIGHTS
Healthcare professional detail aids
Responsive microsite
Pet owner education campaign
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