Vetera® vaccine line extension brand launch campaign

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THE LOWDOWN
Introduced an equine vaccine line extension from Boehringer Ingelheim Vetmedica, Inc. with a bold, emotional campaign that revitalized the look of the entire vaccine portfolio. By expressing the horse's personalities through black-and-white photography and typography, the concept illustrated why they deserve the very best vaccines.
THE HIGHLIGHTS
  •   Animal health
  •   Equine vaccines
  •   Brand line extension launch