SENTINEL® BRAND PRODUCTS “JUST LIKE YOU” CAMPAIGN

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THE LOWDOWN

In an overly crowded heartworm preventive market, Virbac needed to cut through the noise and reach both pet owners and veterinary professionals with the features and benefits that set SENTINEL® Brand Products apart.

Our solution was to leverage the emotional connection between pets and their owners to reinforce the need for effective parasite control. We introduced a fresh take on the pet/owner relationship while communicating the unique points of differentiation for SENTINEL Brand Products.

THE HIGHLIGHTS
  • New softer/emotional tone
  • Campaignability for both professional and consumer audiences
  • Clinic takeover initiative
  • Multi-channel marketing strategy