Boehringer Ingelheim Vetmedica, Inc. created a line of reduced volume, 0.5 mL vaccines to give pets a more comfortable vaccine experience. To differentiate ULTRA vaccines and elevate the brand's profile, we built a campaign celebrating the idea that "less is more," while positioning ULTRA vaccines as the go-to choice for veterinarians.
THE HIGHLIGHTS
Integrated marketing campaign
Comprehensive Veeva-platform e-Detailer
Product positioning and launch strategy
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