Circa Healthcare has been recognized with three Gold Vetty Awards, honoring the agency’s continued leadership in animal health and veterinary marketing.
Presented by the North American Veterinary Community (NAVC), the Vetty Awards celebrate marketing excellence across the global animal health industry, recognizing work that drives meaningful engagement, education, and impact for veterinary professionals and pet owners alike.
This year’s Gold wins highlight Circa’s ability to pair strategic insight with creative execution, delivering campaigns that help brands show up more clearly, more confidently, and more effectively within the veterinary ecosystem.
Gold Vetty Award–Winning Campaigns
Circa was recognized for three campaigns that exemplify its approach to solving complex challenges through thoughtful, experiencedriven marketing:
- Bravecto® Quantum — In-Clinic Pet Owner Merchandise with Augmented Reality
Designed to support veterinary conversations around year-long protection, this campaign transformed the clinic environment into an immersive learning experience. Eye-catching materials and QR-driven AR moments turned waiting time into education, helping build pet owner confidence and spark more meaningful discussions with veterinary teams.
- Nobivac® — “Connect the Dots”
This strategic, conversation-led campaign reframed vaccine discussions into a clear, visual journey, empowering veterinary teams to guide pet owners from hesitation to understanding. Inspired by Nobivac’s iconic dots, the campaign helped simplify complex conversations while reinforcing trust and clarity at the point of care.
- Mometamax® Single — Launch Campaign
Built to stand out in a competitive category, the launch campaign combined clear positioning with bold creative to support awareness, education, and confidence at launch, meeting veterinary teams where decisions are made and helping the product break through from day one.
A Legacy of Award Winning Work
The 2025 Gold Vetty Awards continue a longstanding tradition for Circa: winning a Vetty Award every year since the program began, a testament to the consistency, talent, and dedication of its team.
“Winning a Vetty every single year since the awards were established speaks to the extraordinary caliber of our team and the care they bring to every engagement,” said Karin Jager, President of Circa Healthcare. “These Gold awards recognize not just standout creative work, but the strategic thinking, collaboration, and commitment to excellence that define how we partner with our clients.”
Circa formally accepted its 2025 Gold Vetty Awards at the Vetty Awards ceremony held during VMX in Orlando on January 19, 2026, joining industry peers in celebrating innovation and excellence across animal health marketing.
About Circa Healthcare
Circa Healthcare is a full-service strategic marketing and communications agency dedicated exclusively to animal health. For over 20 years, Circa has combined award-winning creativity, deep scientific expertise, and strategic insight to help brands turn science into storytelling. With in-house veterinary advisors and a seasoned team of “not normal” thinkers, Circa delivers specialized launch-to-lifecycle solutions that move markets and drive measurable results.