Bronchi-Shield® ORAL Product Launch

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THE LOWDOWN
As the animal health industry's first oral Bordetella vaccine, BRONCHI-SHIELD ORAL was bound to be a big hit. To spread the good vibes about this breakthrough product, we created A Happy Vaccine Experience , a funny campaign featuring a mobile website, Happiness videos, and a Veeva-platform e-Detailer.
THE HIGHLIGHTS
  •   Integrated marketing campaign
  •   Mobile/responsive website
  •   Traffic-stopping trade show booth