Equine disease awareness and Vetera® brand launch campaign

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THE LOWDOWN
Familiarized equine veterinary professionals with a relatively unknown equine respiratory virus and set the stage for a new vaccine developed by Boehringer Ingelheim Vetmedica, Inc. Creative humanized the virus as an engaging character, who quite literally introduced himself to the world.
THE HIGHLIGHTS
  •   Animal health
  •   Equine vaccine
  •   Brand launch

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