IVERHART MAX® BRAND REFRESH CAMPAIGN

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THE LOWDOWN
The campaign developed for this heartworm preventive from Virbac Animal Health used a snapshot style to provide an intimate view of the daily lives of dogs and their owners. A compelling story that “every dog, everywhere, deserves affordable heartworm protection” promoted our client’s value proposition and gave a subtle knock to the more expensive competitors.
THE HIGHLIGHTS
  •   Animal health
  •   Anti-parasitic solution
  •   Brand campaign