VetPen® global brand launch campaign

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THE LOWDOWN
Brand launch for MSD Animal Health created a high-tech feel to a new insulin delivery device that had been limited to human diabetes treatment for too long. We emphasized the compact form, ease of use, and convenience for pet owners, in an effort to increase compliance and show pet owners that they could feel confident and comfortable treating their diabetic pet.
THE HIGHLIGHTS
  •   Animal health
  •   Pet diabetes
  •   Brand launch