Circa Logo

Creating a standout new world.

Client
Boehringer Ingelheim

Product
Ubrolexin®

What was the challenge?

Boehringer Ingelheim needed their mastitis control treatments to stand out in a crowded marketplace. They came to us for a global solution. We gave them so much more.

How did we solve it?

Our strategy built on the heritage and expertise of Boehringer Ingelheim to create a campaign that showed empathy and understanding in volumes. Our multichannel campaign delivered the information and insight that set Ubrolexin® apart from the rest. This wasn’t about selling a product—it was building the strength and reputation of a brand in a market that we knew inside out.

What we delivered

  • Campaign strategy
  • Creative concept
  • Illustrations
  • Campaign and copy style guide
  • Brochure templates
  • PPT templates
  • Internal emails and launch tool kit
Circa Logo

Creating a standout new world.

Client
Boehringer Ingelheim

Product
Ubrolexin®

What was the challenge?

Boehringer Ingelheim needed their mastitis control treatments to stand out in a crowded marketplace. They came to us for a global solution. We gave them so much more.

How did we solve it?

Our strategy built on the heritage and expertise of Boehringer Ingelheim to create a campaign that showed empathy and understanding in volumes. Our multichannel campaign delivered the information and insight that set Ubrolexin® apart from the rest. This wasn’t about selling a product—it was building the strength and reputation of a brand in a market that we knew inside out.

What we delivered

  • Campaign strategy
  • Creative concept
  • Illustrations
  • Campaign and copy style guide
  • Brochure templates
  • PPT templates
  • Internal emails and launch tool kit
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