Hill's Learning Management System - Digital Operations Test

Transforming a virtual education platform

Client
Hill’s Pet Nutrition

Project
Hill’s Veterinary Academy

What was the challenge?

Hill’s Pet Nutrition asked for help introducing their global online education tool for veterinary professionals. Recognizing the need for a modern technology platform and the opportunity that regional customization capabilities could offer, we created Hill’s Veterinary Academy, a nimble learning management platform that helped position Hill’s as a worldwide leader in continuing education for animal nutritional health.

How did we solve it?

We brought our vision of a diverse digital global content library to life through interactive, RACE-approved modules, live and recorded webinars and events, podcasts, videos, and downloadable resource documents. Available in 15 languages and easily shareable, the content modules are fully customizable and are managed by Circa-trained regional administrators throughout the world. In close collaboration with the Hill’s team, we continually develop new courses and each year add the digital modules from the annual Global Symposium to keep content up to date and engaging. Our work on Hill’s Veterinary Academy won a Bronze 2022 Vetty Award® in the Veterinary Education category.

What we delivered

Platform branding
Content strategy and development
Digital consulting (UX/UI)
Platform development, ecosystem integration, scaling, and performance tracking
Internal training and support worldwide for local site administration
Management of live virtual symposium
Ongoing measurement and optimization

Results

More than 500% increase in average site attendance from 2019-2023
49% increase in Hill’s Global Symposium attendees from 2019-2023

Transforming a virtual education platform

Client
Hill’s Pet Nutrition

Product
Hill’s Veterinary Academy

What was the challenge?

Hill’s Pet Nutrition asked for help introducing their global online education tool for veterinary professionals. Recognizing the need for a modern technology platform and the opportunity that regional customization capabilities could offer, we created Hill’s Veterinary Academy, a nimble learning management platform that helped position Hill’s as a worldwide leader in continuing education for animal nutritional health.

How did we solve it?

We brought our vision of a diverse digital global content library to life through interactive, RACE-approved modules, live and recorded webinars and events, podcasts, videos, and downloadable resource documents. Available in 15 languages and easily shareable, the content modules are fully customizable and are managed by Circa-trained regional administrators throughout the world. In close collaboration with the Hill’s team, we continually develop new courses and each year add the digital modules from the annual Global Symposium to keep content up to date and engaging. Our work on Hill’s Veterinary Academy won a Bronze 2022 Vetty Award® in the Veterinary Education category.

What we delivered

Platform branding
Content strategy and development
Digital consulting (UX/UI)
Platform development, ecosystem integration, scaling, and performance tracking
Internal training and support worldwide for local site administration
Management of live virtual symposium
Ongoing measurement and optimization

Results

More than 500% increase in average site attendance from 2019-2023
49% increase in Hill’s Global Symposium attendees from 2019-2023