Reimagining a MISTical product launch for a digital landscape
Client
Merck Animal Health
Project
Nobivac® Intra-Trac® Oral BbPi product launch
What was the challenge?
After creating a splashy concept to launch Nobivac® Intra-Trac® Oral BbPi, the first oral vaccine of its kind that also introduced Immuno-Mist-R™ technology to the market, the Nobivac team asked for help bringing the campaign to life across digital channels. We delivered a dynamic ecosystem of content that engaged audiences at strategic touchpoints and elevated Nobivac® Intra-Trac® Oral BbPi to a product that everyone was talking about.
How did we solve it?
What we delivered
- Campaign concept
- Digital strategy
- Lead gen campaign
- Social retargeting
- Landing page development
- Digital detailer
- Experiential marketing
- Video content
Reimagining a MISTical product launch for a digital landscape
Client
Merck Animal Health
Product
Nobivac® Intra-Trac® Oral BbPi digital product launch
What was the challenge?
After creating a splashy concept to launch Nobivac® Intra-Trac® Oral BbPi, the first oral vaccine of its kind that also introduced Immuno-Mist-R™ technology to the market, the Nobivac team asked for help bringing the campaign to life across digital channels. We delivered a dynamic ecosystem of content that engaged audiences at strategic touchpoints and elevated Nobivac® Intra-Trac® Oral BbPi to a product that everyone was talking about.
How did we solve it?
What we delivered
- Campaign concept
- Digital strategy
- Lead gen campaign
- Social retargeting
- Landing page development
- Digital detailer
- Experiential marketing
- Video content
