We turned the volume to 11. Our team created the “Parapalooza Parasite Protection Tour,” a hard-rocking campaign with big hair, bigger visuals, and an in-your-face vibe that vets couldn’t ignore. To support the core creative concept, BRAVECTO® and SENTINEL® wall clings decorated vet offices to educate owners on how to keep pets safe against parasites. To amp up the client’s sales team, we created a curated Spotify® public playlist—featuring more than 3 hours of high-energy hits from legendary rock icons. At the heart of the campaign is a music–inspired, gamified lunch-and-learn entitled “Pet Hero,“ where veterinarians and clinic staff form bands and compete against each other to reach the Parapalooza main stage. The campaign was an instant hit with sales reps, vets, and the critics: At the 2024 Vetty Awards®, we earned Gold for the lunch-and-learn and Silver for the overall campaign. Mic drop.