BRAVECTO® injectable solves a critical challenge in parasite prevention: follow-through.
Rather than developing a simple campaign focused on product benefits, we pursued a more strategic approach. By framing convenience as the bridge between recommendation and action, we created a platform that began with veterinarians but was designed to influence owner behavior.
From awareness and education to in-clinic conversations and digital communications, our touchpoints evolved traditional vet communications into a connected B2B2C experience spanning the entire clinic journey.
The result was a platform that helped MSD transform convenience into a driver of adoption.
