When Merck Animal Health introduced Numelvi™, they needed a campaign that could rise above a sea of familiar itch relief messages and earn a place in veterinarians’ minds.
Instead of adding to the category noise, we transformed a common symptom into a memorable brand idea that audiences instantly understood and remembered.
Resting Itch Face generated buzz at veterinary conferences, energized the sales team, and gave veterinarians and pet owners something worth talking about.
By turning a clinical challenge into a cultural conversation, we helped Numelvi make a lasting first impression.
